Welcome to the Laundry By Shelli Segal® online store!
Laundry By Shelli Segal® (“Laundry“, “we“, “us“, and “our“) respects your privacy and is committed to protecting your personal data. We have adopted this Privacy Policy to explain how we collect, store, and use your information when you visit or make a purchase on our website.
Please read this Privacy Policy carefully. By visiting and using our website, you agree that your personal information will be handled as described in this policy.
1. Collection of Personal Data
We collect data to operate our business and provide you with the best shopping experience. The personal data we collect depends on how you use and interact with our website.
Account Registration: When you create an account, we collect your name, email address, phone number, and any other information you voluntarily provide.
Checkout and Order Processing: To purchase items on our website and fulfill your orders, we collect your name, billing address, shipping address, phone number, email address, payment method details, order details, and any other data associated with processing the transaction.
Marketing and Communications: With your consent, we collect your email address, phone number, and contact preferences to send marketing emails and SMS about our products and services. You can opt out of marketing communications at any time.
Website Usage: We use cookies and web tracking tools to collect data about website usage and optimize your user experience. This includes your IP address, browser type, operating system, referral URLs, device information, pages viewed, links clicked, and time spent on our website.
Surveys and Promotions: We occasionally conduct voluntary surveys and promotions. Any information you provide through surveys and promotions is used only for market research and in accordance with this Privacy Policy.
Social Media: If you interact with us on social media platforms like Facebook, Instagram, Twitter, etc., we may collect information available on your social media profiles.
2. Legal Basis for Processing
We collect and process your personal data primarily to meet contractual obligations and provide our service. We also rely on legitimate business interests, such as improving our offerings, or your consent to use data for marketing purposes.
We only process your data as permitted by applicable laws. We do not sell or share your personal data with third parties for their own marketing use.
3. Use of Personal Data
We use your personal data for the following purposes:
- Create and manage your online account
- Process orders and deliver products
- Send order and delivery confirmations
- Respond to inquiries and offer support
- Send marketing communications, newsletters, offers and promotions
- Personalize your shopping experience
- Conduct surveys, marketing research and data analysis
- Maintain security and prevent fraud
- Comply with legal obligations and industry standards
- Any other purpose disclosed at the time of collecting data
In certain circumstances, we may also need to share your personal information to comply with a legal obligation, if ordered by a court or if sharing is permitted by law to protect our rights.
We only process your personal data for the purposes stated in this Privacy Policy. We ask for your consent before using information for any other reason.
4. Retention of Personal Data
We retain personal data for as long as necessary to provide our services, fulfil contractual obligations, resolve disputes and enforce our policies. We may also retain data as required by law, for accounting purposes or legitimate business needs.
Some specific retention times are:
- Account information: Retained until you delete your account.
- Orders and purchase history: Retained for 7 years as required by tax and accounting regulations.
- Marketing data: Retained until you unsubscribe or opt out.
- Website usage data: Retained for 18 months.
- Survey data: Retained for 2 years.
We periodically review our data archives and minimize retention by deleting obsolete information.
5. Transfer of Personal Data
We operate globally so it may be necessary to transfer your personal data to other Laundry By Shelli Segal® entities or service providers in several countries. Rest assured that we have safeguards in place to secure your data during transfers.
By using our website and services, you expressly consent to your personal data being transferred internationally. We will notify you and seek additional consent if required by law.
6. Data Security
We take reasonable technical and organizational precautions to safeguard your personal information from loss, theft and misuse, as well as unauthorized access, disclosure, alteration and destruction.
Some of our security practices include:
- Encrypting data during transmission using SSL (HTTPS)
- Restricting staff access to personal data only when necessary
- Storing data on secure servers behind firewalls and intrusion detection systems
While we follow generally accepted standards to protect your personal information, no method of storage or transmission is 100% secure. We cannot guarantee absolute security of your data.
7. Your Data Rights and Choices
At Laundry By Shelli Segal®, we respect your rights over your personal data. You may exercise these rights by contacting our Data Protection Officer at the email below.
Right to access: You may request access to your personal data that we hold.
Right to rectification: You have the right to correct inaccurate or incomplete personal data.
Right to erasure: You may request deletion of your personal data except when retention is required by law.
Right to data portability: Where technically feasible, we will transfer your data to you or a third party provider based on your consent.
Right to restrict processing: You may opt out of processing that is based on legitimate interests. Certain uses of data, such as fraud prevention, may continue.
Right to object: You may opt out of processing for direct marketing purposes.
You are also entitled to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.
8. Third Party Services
We may use third party services and cookies on our website. These services and cookies may collect your IP address, browsing behavior, device details and other data.
This data allows the services to function, aids website performance and analytics, and enables customized ads. The services process data on our behalf and are obligated not to use data for their own purposes or disclose it to others.
We use the following third party services:
- Google Analytics – To analyze website traffic, optimize our site and monitor usage behavior.
- Google Ads – To run and optimize our marketing campaigns and remarketing ads.
- Facebook Pixel – To customize ads and measure their performance.
- HotJar – To improve website user experience and optimize conversion rates.
Managing cookies and privacy settings for third party services is explained in their respective policies. Please see the Cookie Policy section to control cookies and tracking tools.
9. Cookies Policy
Our website uses first party cookies (set by our domain) and third party cookies (set by service providers) outlined below:
Strictly necessary cookies – These cookies are essential for browsing the website and using its features, shopping carts, user accounts, etc.
Performance cookies – These cookies collect data about website usage like pages visited. The data is used to optimize the user experience.
Functionality cookies – These cookies remember choices you make such as language, location, newsletter preferences to personalize the website.
Targeting/advertising cookies – These cookies are used to display personalized offers and ads based on your browsing history and interests.
Most web browsers automatically accept cookies, but you can modify settings to block them. Please note that disabling cookies may affect website functionality and your user experience.
Check your browser or device settings to manage cookies. You can opt out of interest-based advertising cookies set by third party services through the following links:
- Google Ads Settings
- Facebook Ad Preferences
10. Links to Other Sites
Our website contains links to affiliate and third party sites like social media. When you click on links to third party sites, you may be redirected away from our platform.
This Privacy Policy does not apply to other sites even if accessed using links from our website. We are not responsible for the content, privacy practices or business practices of third party sites. You should read their individual privacy policies before sharing data.
11. Children’s Privacy
Our website is not targeted to children under 16. We do not intentionally collect personal data from children. If you believe we have mistakenly collected information, please inform us immediately so we can promptly remove data.
12. Changes to Privacy Policy
We reserve the right to amend this Privacy Policy at our discretion and at any time to reflect updates in our business practices, relevant laws and regulations.
The revised Privacy Policy will be updated on our website. Continued use of our services signifies acceptance of updates to this policy.
